Learn in the textbookSearch Optimization, Effectiveness Measurement, and Delivery Technologies
DefinitionDigital signage (デジタルサイネージ) is a system that shows information and ads as video or text on screens (displays) placed where people gather and linked by a network.
ExplanationBecause the screens are networked, their content can be switched from a remote location, and the same content can be sent to many sites at once. Content can change by time of day or location, and moving video easily catches the eye of passersby. Besides ads, it is used for notices such as directions and transit service updates.
AnalogyIt is like replacing a notice board that is tedious to repost with a large screen whose contents can all be swapped at once from a distant office.
Memory hookSignage means signs taken as a group, so the term literally means electronic signs. In Japanese it is sometimes written ディジタルサイネージ.