Learn in the textbookManagement Philosophy and Purpose
DefinitionMVV is a framework that sets out a company's core thinking as three elements: Mission, Vision and Value.
ExplanationCore thinking tends to stay abstract, so splitting it into elements with different roles helps employees connect it to their own work. MVV is an abbreviation made from the initials, and some companies call a similar system by another name.
AnalogyLike a sports team that separately states why the team exists, which tournament it aims to win and what style of play it will stick to.
Memory hookThe order runs "why, then where, then how to act". M comes first because the reason to exist is the starting point that decides the other two.