Learn in the textbookE-Commerce Trading Platforms and Services
DefinitionAn e-marketplace (eマーケットプレイス) is a place where many seller and buyer companies gather in a single online electronic market (電子市場) to trade.
ExplanationIt is used mainly for trade between businesses (B to B) and saves the effort of hunting one by one for suppliers or customers of parts and materials. The operator brings sellers and buyers together and matches them, gathering many-to-many trade in one place.
AnalogyLike a wholesale market full of suppliers and dealers, opened on the internet.
Memory hookA marketplace is literally the place where a market is held: not one company's shop, but the venue where many companies gather.