Learn in the textbookInternet Advertising (Billing and Placement Types)
DefinitionBanner advertising (バナー広告) shows an image or video in a web page's ad space and takes anyone who clicks it to the advertiser's site.
ExplanationAd spaces usually sit around the main content, such as at the top of the page or beside an article. Pricing is often based on the number of times the ad is shown or clicked. Because it works visually, it is good at making a product or brand stick in people's minds.
AnalogyThink of it as the web version of a poster in a station passageway, where touching a poster that catches your eye walks you straight into the shop.
Memory hookA banner is a flag or a strip of cloth hung across a street, so picture a long sign hung along the edge of the page.