Learn in the textbookInternet Advertising (Billing and Placement Types)
DefinitionAffiliate advertising (アフィリエイト) is an ad scheme in which partner websites and blogs carry ad links and are paid according to the results that come through them.
ExplanationResults include, for example, purchases or member sign-ups made through the link. The advertiser pays only for the results that actually occur, and the site owner earns income from the referrals.
AnalogyIt is like asking a friend to recommend your shop and paying them a referral fee based on what their referrals bring in, such as the number of customers they send or the purchases those customers make.
Memory hookTo affiliate is to team up, so picture a site that joins forces with the advertiser and takes a share based on the results of its referrals.