Learn in the textbookMechanisms for Commercialization Support and Venture Funding
DefinitionThe Business Model Canvas (ビジネスモデルキャンバス) is a framework that splits who a business serves, what value it delivers and how it earns money into nine building blocks drawn on a single sheet.
ExplanationThe nine blocks are linked, so changing the target customer segment usually means rethinking the value proposition, channels and revenue streams as well. Because the whole picture fits on one sheet, teams use it to discuss with stakeholders how to turn a new technology into a business, swapping blocks in and out to compare options.
AnalogyIt is like planning a new shop by sticking notes for target customers, products, suppliers and costs on one planning board, then rearranging them while looking at the whole.
Memory hookA canvas is what painters paint on. Picture the whole business sketched onto a single canvas.