Learn in the textbookManagement Cycles and Business Continuity
DefinitionThe OODA loop (OODAループ) is a decision-making cycle that quickly repeats Observe, Orient, Decide, and Act to choose actions that fit a changing situation.
ExplanationJohn Boyd of the US Air Force proposed the idea based on decision-making in air combat, and it is also used for decisions in fast-moving markets. The shorter the interval from observation to action, the better you can revise your judgment without falling behind changes.
AnalogyIt is like a soccer player who sees where opponents are, reads the open space, decides to pass, and kicks, repeating it all in an instant.