Learn in the textbookPricing Strategy
DefinitionDynamic pricing (ダイナミックプライシング) is a pricing strategy that changes the price of the same product or service at any time according to supply and demand.
ExplanationRaising the price in busy periods or when little is left, and lowering it when demand is weak, aims to boost sales and how fully facilities are used. It suits things like hotel rooms and event seats, where the available quantity is fixed and anything unsold loses its value. In recent years, systems that calculate prices automatically from accumulated data have also come into use.
AnalogyIt is like ski lift tickets that cost more on weekends with good snow and less on quiet weekdays.
Memory hookDynamic means "in motion." Imagine a price tag that never stays on one number and keeps moving.