Learn in the textbookIdea Generation Techniques
DefinitionBrainwriting (ブレーンライティング) is an idea-generation method in which ideas are written on sheets and passed around, with each person adding to what they receive.
ExplanationParticipants stay silent and hand their sheets to the next person at fixed intervals. A well-known version is the 635 method, in which six people each write three ideas every five minutes. Because everyone writes at once with no waiting for a turn to speak, ideas also come in from people who find speaking up difficult.
AnalogyImagine a round-robin story, with one story per person all running at once. Everybody continues the one in front of them at the same moment, then hands it along.
Memory hookThe answer is in the name: “storming” became “writing,” so the pen replaces the voice.