Learn in the textbookManagement Philosophy and Purpose
DefinitionPurpose-Driven Management (パーパス経営) is a way of running a company that makes clear its reason for being in society and runs the business around it.
ExplanationThe purpose is shared with employees, customers, business partners and others, and it becomes the yardstick for choosing businesses and allocating resources. It also helps employees see where in society their own work makes a difference.
AnalogyLike a neighborhood bakery that declares "we keep this town's mornings going" and sets its opening hours and lineup from there.
Memory hookPurpose originally meant "to put forward". Think of it as the question you set in front of everything else you do.