B2*D2 omits subtracting the cost (column C), so it becomes selling price × quantity sold = revenue. Because the cost is not subtracted, it does not yield gross profit, so it is wrong.
○イ
正解Gross profit is calculated as (selling price − cost) × quantity sold. From the form of the formulas in the choices, column B is the selling price, column C is the cost, and column D is the quantity sold. Choice イ, (B2-C2)*D2, multiplies the per-unit gross profit (selling price − cost) by the quantity sold to compute the gross profit for each menu item. Moreover, B2, C2, and D2 are all relative references, so after entering the formula in F2 and copying it to F3 through F5, the references automatically shift to each row (rows 3, 4, and 5), and each menu row references its own selling price, cost, and quantity sold and calculates correctly. Therefore choice イ is appropriate.
×Incorrectウ
(B2-C2)/D2 divides where it should multiply by the quantity sold. Dividing the per-unit gross profit (selling price − cost) by the quantity sold does not produce a meaningful value, so it cannot obtain the gross profit for each menu item, so it is wrong.
×Incorrectエ
(B$2-C$2)*D$2 is a mixed reference with $ placed only on the row numbers (the row is locked). Even when copied to F3 through F5, the referenced rows stay fixed at row 2, so every menu item displays the gross profit of the first menu item (row 2). For copying row by row to calculate each menu item separately, a relative reference is needed, so it is inappropriate.
ここがポイント
Gross profit = (selling price − cost) × quantity sold. Multiply the per-unit profit, obtained by subtracting the cost from the selling price, by the quantity sold.
Relative and mixed references in spreadsheets: for columns and rows you want to shift when copying, leave off $ and keep them as relative references; add $ only to the columns and rows you want to fix ($B$2 = absolute reference, B$2 = mixed reference that fixes only the row).