問19
頻出度★★★
インターネットで用いられるSEOの説明として, 適切なものはどれか。
平成27年度 春期 ITパスポート試験 問19
ストラテジ系経営戦略マネジメント › マーケティング
This question's explanation and your answers so far.
解説
問 19
Incorrectア
A mechanism that encrypts information for transmission and reception over the Internet in order to ensure the security of personal data such as credit card numbers describes encryption technology, typified by SSL/TLS. That is a security topic about protecting the confidentiality of communication, and it differs from SEO in both purpose and means, since SEO aims to raise a site's ranking in search results.
Incorrectイ
A community-type service in which participants introduce friends and acquaintances to one another and that provides social connections on the Internet describes an SNS (social networking service). It is a service that provides connections between people, which is a different thing from SEO, a measure aimed at search engines.
Incorrectウ
A management information system that secures and maintains an organization's strategic competitive advantage through business differentiation and qualitative improvement describes an SIS (strategic information system). It is a category of information system that supports management strategy, and it does not correspond to SEO, which refers to techniques for raising a website's search ranking.
- エ
正解 SEO (Search Engine Optimization) refers to measures that improve a site's structure, keywords, headings, inbound links, and so on, so that the company's own website appears higher in the list of search results when a user searches by keyword on a search engine such as Google. The higher a result ranks, the more likely it is to be clicked and to attract visitors, so SEO is used as a representative technique of web marketing. Choice エ states exactly this, so it is the correct answer.
ここがポイント
- SEO (Search Engine Optimization) = techniques for making your own site appear higher in a search engine's keyword search results. It is one of the marketing measures for attracting more visitors to a website.
- Telling confusing abbreviations apart: SSL/TLS = encryption of communication, SNS = a community-type service that provides connections between people, SIS = a strategic information system for competitive advantage.
用語