問31
頻出度★★★
事業コストを低減する方策として“範囲の経済”を追求する方法や“規模の経済”を追求する方法などがある。範囲の経済の追求に基づくコスト低減策として，適切なものはどれか。
平成28年度 春期 ITパスポート試験 問31
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 31
- ア
正解 “Economies of scope” refers to the effect of sharing common management resources such as technology, facilities, brand, and know-how across multiple different businesses or products, thereby lowering total costs compared with doing them separately. Choice ア, “Conduct multiple businesses by utilizing a common base technology,” reuses a single base technology across multiple businesses to avoid duplicated investment, which is exactly a cost-reduction measure based on economies of scope. Therefore ア is correct.
Incorrectイ
“Carry out continuous business improvement” lowers costs by eliminating waste and through growing proficiency; it corresponds to the experience effect or improvement activities (Kaizen). This differs from the idea of economies of scope, which shares common resources across multiple businesses.
Incorrectウ
“Expand the production volume at a factory” describes “economies of scale,” which enlarges the production scale of the same product to lower fixed cost per unit; it is not economies of scope.
Incorrectエ
“Produce the same product at multiple factories” is about increasing production sites; it does not share common resources across different businesses, so it is not cost reduction through economies of scope.
ここがポイント
- Economies of scope = sharing common management resources such as technology, facilities, and brand across multiple different businesses/products to lower total costs compared with doing them separately.
- Distinguish it from economies of scale (lowering unit cost by expanding production volume): “sharing across multiple businesses” is scope, while “mass-producing the same product” is scale.
用語