問11
頻出度★★★
検索エンジンの検索結果が上位に表示されるよう, Web ページ内に適切なキーワードを盛り込んだり, HTML やリンクの内容を工夫したりする手法はどれか。
平成29年度 春期 ITパスポート試験 問11
ストラテジ系経営戦略マネジメント › マーケティング
This question's explanation and your answers so far.
解説
問 11
Incorrectア
BPO stands for Business Process Outsourcing; it is a management approach in which a company entrusts its own business processes — such as payroll or call centers — to an outside specialist firm. It has nothing to do with search rankings.
Incorrectイ
LPO stands for Landing Page Optimization; it is a technique for improving the landing page a visitor arrives at first, so as to raise the conversion rate for purchases, sign-ups, and the like. It improves a page within the site and is not aimed at ranking higher in search results.
Incorrectウ
MBO stands for Management By Objectives; it is a personnel and goal-management method that evaluates employees by how well they achieve goals agreed upon with their supervisor. It belongs to an entirely different field from web search measures.
- エ
正解 Choice エ, “SEO,” is correct. SEO stands for Search Engine Optimization; it is a set of techniques for making your own site appear higher in the results of search engines such as Google, by including appropriate keywords in a web page, arranging its HTML headings and tags, and increasing inbound (back) links. The wording in the question — appearing higher, including keywords, and refining the content of the HTML and links — matches exactly what SEO is.
ここがポイント
- SEO (Search Engine Optimization): a technique that refines keywords, HTML, and links to aim for a higher ranking in search results.
- Distinguishing confusable three-letter acronyms: BPO = business process outsourcing, LPO = landing page optimization, MBO = management by objectives.
用語