問3
頻出度★★★
インターネットの検索エンジンの検索結果において, 自社のホームページの表示順位を, より上位にしようとするための技法や手法の総称はどれか。
平成30年度 秋期 ITパスポート試験 問3
ストラテジ系経営戦略マネジメント › マーケティング
This question's explanation and your answers so far.
解説
問 3
Incorrectア
DNS stands for “Domain Name System.” It is the name-resolution mechanism that converts a domain name (e.g., example.com) into its corresponding IP address. It is a foundational technology for locating hosts on the Internet and has nothing to do with techniques for raising search-result rankings, so it is incorrect.
Incorrectイ
RSS is a data format and mechanism for distributing update information (headlines, summaries, URLs, etc.) from news sites, blogs, and the like. It is used so that users can receive updates in one place, and it is not a method for raising search rankings, so it is incorrect.
- ウ
正解 The correct answer is (ウ) SEO. SEO stands for “Search Engine Optimization,” and it is the general term for the various techniques and methods aimed at making your own site rank higher on a search engine’s results pages. This matches exactly what the question asks: the general term for techniques and methods that raise the display ranking in search results. Concretely, it includes measures such as appropriately incorporating the keywords you want to be found by into the page content, gathering good-quality backlinks, and organizing the page structure, titles, and headings.
Incorrectエ
SNS stands for “Social Networking Service.” It refers to online services (membership-based social sites) where users can interact and share information with one another. Although it may be used for attracting visitors and for promotion, it is not the general term for techniques that raise the display ranking in search results, so it is incorrect.
ここがポイント
- SEO (Search Engine Optimization) = the general term for the techniques and methods that make your own site appear higher in search results.
- Distinguishing the confusable three-letter acronyms: DNS (name resolution) / RSS (a format for distributing update information) / SNS (a social interaction service) — none of them relate to improving search rankings.
用語