問17
頻出度★★★
ある業界への新規参入を検討している企業が SWOT 分析を行った。分析結果のうち, 機会に該当するものはどれか。
平成30年度 春期 ITパスポート試験 問17
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 17
Incorrectア
“Past success experience in existing businesses” is a track record and know-how that the company has built up, that is, part of the internal environment, and corresponds to a strength. It is not an opportunity, which belongs to the external environment.
- イ
正解 SWOT analysis is a method that organizes a situation by dividing it into the company's internal environment (Strengths, Weaknesses) and the external environment that the company cannot control (Opportunities, Threats). Among these, an “opportunity” refers to a change in the external environment that acts as a tailwind for the company, such as changes in the market or in regulations. Choice イ, “deregulation of the industry”, is a favorable condition in which the industry's external environment changes so that new entry becomes easier; it is an external factor that arises independently of the company's own efforts, so it corresponds to an opportunity.
Incorrectウ
“The company's own product development capability” is a capability that the company itself possesses, that is, part of the internal environment, and corresponds to a strength. It is not an opportunity.
Incorrectエ
“The company's nationwide retail store network” is a management resource (a sales network) that the company possesses, that is, part of the internal environment, and corresponds to a strength. It is not an opportunity.
ここがポイント
- The four elements of SWOT analysis are classified into Strengths (S) and Weaknesses (W), which represent the internal environment, and Opportunities (O) and Threats (T), which represent the external environment.
- An opportunity refers to a change in the external environment that is favorable to the company (such as deregulation or market expansion), while the resources, capabilities, and track record that the company possesses are classified as strengths in the internal environment.
用語