問29
頻出度★★★
SEO に関する説明として, 最も適切なものはどれか。
令和元年度 秋期 ITパスポート試験 問29
ストラテジ系経営戦略マネジメント › マーケティング
This question's explanation and your answers so far.
解説
問 29
Incorrectア
This is about showing participants of an SNS community search results that match the community’s purpose — a matter of community operation or recommendation display. It has nothing to do with SEO, which makes one’s own site rank near the top on a search engine.
Incorrectイ
This is about analyzing access logs to check whether there has been any unauthorized access — a matter of log analysis and security (unauthorized-access detection), not a description of SEO.
- ウ
正解 SEO stands for “Search Engine Optimization.” It refers to measures that devise a Web site’s structure, keywords, and so on so that one’s own Web site is displayed as near the top of the search results as possible when a user performs a keyword search using a search engine. The higher it is displayed, the more chances it has of being viewed and visited, which leads to attracting customers. Choice ウ describes exactly this, so it is correct.
Incorrectエ
This is about developing a search engine itself that meets users’ needs — a matter of search-engine development. SEO is a way of making one’s own site rank near the top on an existing search engine, not building a search engine.
ここがポイント
- SEO (Search Engine Optimization) = ways of getting one’s own site displayed near the top of search results so as to attract more customers.
- It is a measure taken by the site operator to optimize its own site for search engines, and should be distinguished from developing the search engine itself or performing log analysis.
用語