問11
頻出度★★★
IoT や AI といった IT を活用し，戦略的にビジネスモデルの刷新や新たな付加価値を生み出していくことなどを示す言葉として，最も適切なものはどれか。
令和5年度 ITパスポート試験 問11
ストラテジ系企業活動 › 経営・組織論
This question's explanation and your answers so far.
解説
問 11
Incorrectア
“Digital signage” is a system that uses electronic display devices such as displays to show advertising and guidance information in places like storefronts and stations. It is a means of display and information delivery, not a term that represents strategic transformation of a business model.
Incorrectイ
“Digital divide” refers to the economic and social gap that arises between people who can use IT and those who cannot. It is a concept that represents a social issue, not a transformation that creates added value.
- ウ
正解 “ウ Digital transformation (DX)” is the correct answer. DX refers to the effort of leveraging IT (digital technology) such as IoT and AI to strategically transform business operations and business models themselves, creating new added value and competitive advantage. This fits exactly the description in the question of leveraging IT to strategically revamp business models and create new added value.
Incorrectエ
“Digital native” refers to the generation for whom PCs, smartphones, and the internet have been close at hand since birth or since early childhood. It is a word that represents a human generation, not a term that indicates transformation of a business model.
ここがポイント
- Definition of DX (Digital transformation): the effort of leveraging digital technologies such as IoT and AI to strategically transform business models and create new added value and competitive advantage.
- Distinguishing the confusing “Digital ◯◯” terms: signage = electronic advertising display, divide = information gap, native = digital generation — organize and memorize them this way.
用語