令和5年度 ITパスポート試験問21

This question's explanation and your answers so far.

問21

頻出度★★☆

フリーミアムの事例として, 適切なものはどれか。

出典　令和5年度 ITパスポート試験問21

解説

問 21

Incorrectア
Getting unlimited drinks within the valid period as long as you hold a purchased flat-rate pass is a subscription service, where you pay upfront and then use it freely for a set period. It is not a structure of opening up basic features for free and then charging for advanced features, so it is not freemium.
Incorrectイ
A statistical analysis program that can be downloaded and used for free but may not be modified is freeware, where the entire set of features is free to use but modification is prohibited. It does not provide any paid higher-tier features, so it is not freemium.
ウ
正解 Freemium is a business model that earns revenue by offering basic features or services for free while charging (a premium) for more advanced features or add-on services. The business-card management service in choice ウ offers, for free, the basic function of registering and managing business cards individually, while charging for additional functions such as sharing customer information among company members and searching for people. This is exactly the structure of 'free basic features + paid advanced features,' a textbook example of freemium. Therefore, ウ is correct.
Incorrectエ
A regional community bulletin distributed for free with paid advertising as its revenue source is an advertising model that takes no money from users and is sustained by ad revenue. It does not set up any paid higher-tier service for readers, so it does not qualify as freemium.

ここがポイント

Freemium = a business model that monetizes by offering basic features for free and charging for advanced add-on features (a coined word from free + premium).
Distinguish it from subscription, freeware, and the advertising model. The key to freemium is the two-tier structure of 'free basics + paid higher-tier features.'

用語

解答問21ウ