Learn in the textbookManagement Philosophy and Purpose
DefinitionVision (ビジョン) is the element that shows the desired future a company wants to reach at a set point ahead, building on its mission.
ExplanationDescribing a target date and destination, such as "become the most trusted company in the region within five years", makes it easier for employees to face the same way. Once it is reached, the company may set a new vision.
AnalogyLike pointing at the summit on a climb and deciding "that is where we will stand". It makes the destination clear.
Memory hookVision shares its root with visible, meaning "to see". Think of it as a picture of the future you can see in your mind.