Learn in the textbookE-Commerce Business Models and Strategic Concepts
DefinitionO2O (Online to Offline) is a tactic that uses online information and promotions, such as websites and smartphone apps, to lead consumers to buy at physical stores.
ExplanationExamples include coupons handed out in an app and redeemed at the counter, or using location data to send details of a nearby store. The online side serves as the entry point that gives customers a reason to visit.
AnalogyA greeter who puts up a sign online, calls out to passers-by, and shows them into the shop.
Memory hookThe 2 in the middle sounds like "to" and stands in for the "to" in Online to Offline.