Learn in the textbookInternet Advertising (Billing and Placement Types)
DefinitionListing advertising (リスティング広告) is shown on search results pages and is tied to the words a user looks up in a search engine.
ExplanationAlso called search-linked advertising (検索連動型広告), it reaches people while they are looking into that very topic, so it tends to lead to purchases or inquiries. Advertisers choose the words that should trigger their ads, and the usual model costs nothing when the ad is merely shown and charges when it is clicked.
AnalogyIt is like quietly handing a nearby bakery's leaflet only to people who just searched for "bakery" in a map app.
Memory hookListing means putting something on a list, and these ads sit right in the list of search results.