令和8年度 ITパスポート試験問23

This question's explanation and your answers so far.

問23

頻出度★★★

インターネット広告の手法の一つである, リスティング広告に関する記述として, 最も適切なものはどれか。

出典　令和8年度 ITパスポート試験問23

解説

問 23

Incorrectア
Displaying advertisements based on a user’s past behavioral history, such as website browsing history and online shopping purchase history, describes “behavioral targeting advertising”, which is a different method from listing advertising that is linked to search keywords.
イ
正解 The correct answer is “イ”. Listing (search) advertising is a method that displays advertisements related to the keywords a search engine user enters in the search box, showing them on the search results page and similar locations in line with those keywords. Because the advertisements are delivered to match what the user wants to look up right now (the keywords), it can accurately appeal to people with high purchase intent. This is its key characteristic, and the description in “イ” matches it.
Incorrectウ
Delivering advertising emails to users who have given prior consent (opt-in) to receive advertising emails describes “opt-in email advertising”, not search-linked listing advertising.
Incorrectエ
Placing advertisements in a regularly issued email magazine and delivering them describes “mail magazine advertising”, which differs from listing advertising that is linked to search keywords.

ここがポイント

Listing (search) advertising = a method that displays related advertisements linked to keywords entered in a search engine. It can appeal to users in line with their search intent.
Distinguish the various methods of Internet advertising: grasp the differences from behavioral targeting advertising (based on behavioral history), opt-in email advertising (delivered to users who consented to receive), and mail magazine advertising (placed in email magazines).

用語

解答問23イ