Learn in the textbookE-Commerce Trading Platforms and Services
DefinitionCrowdfunding (クラウドファンディング) is a way of posting a plan for a project or activity online and raising money (資金) bit by bit from an unspecified crowd (不特定多数) who support it.
ExplanationIt lets people raise money straight from those who like their plan rather than relying on bank loans, so it is used to launch new businesses and creative work. It falls into several types depending on what backers get in return.
AnalogyLike a call to “make this idea happen”, where many supporters each chip in a little to reach a sum no one could put up alone.
Memory hookFunding means providing money, and it comes from the same word as fund.