Learn in the textbookSNS and the Data-Utilization Society
DefinitionA PDS (personal data store, パーソナルデータストア) is a system in which people store and manage their own data by their own choice and themselves control whether it is provided to third parties.
ExplanationIn a PDS, the person sets which companies may see which parts of their data. It also covers gathering one's own data held by other businesses and placing it under one's own control.
AnalogyLike a locked safe that belongs only to you. You hold the key, so you decide who sees what.
Memory hookIt stands for Personal Data Store, and the Store at the end of the name means a place to keep things.