Learn in the textbookManagement of Technology (MOT), Intellectual Property Strategy, and the Two Basic Types of Innovation
DefinitionProduct innovation (プロダクトイノベーション) is innovation that creates new products or services themselves or remakes them substantially.
ExplanationBringing goods with new functions or a kind of service that did not exist before to market are examples. It also includes improving an existing product so much that it becomes something different.
AnalogyIt is like a curry shop adding a dish it has never offered before.
Memory hookProduct comes from a Latin word meaning "to lead forth." Think of something shaped by hand and sent out into the world.