Learn in the textbookPromoting and Evaluating System Utilization
DefinitionGamification (ゲーミフィケーション) is a method of bringing game elements such as points and rankings into non-game activities to motivate people.
ExplanationWhen progress is visible and achievements earn rewards, people find it easier to keep going. It is used to get employees settled into a new system, to keep customers coming back, and to build habits around health or study.
AnalogyA sticker chart that gives a child a star every morning makes them want to keep showing up. It uses fun to create a reason to continue.
Memory hookThe word is game plus -ification, meaning 'making into'. Reading it literally as 'turning into a game' helps it stick.