Learn in the textbookContract Types and Consumer Transaction Laws
DefinitionThe Act against Unjustifiable Premiums and Misleading Representations (景品表示法) regulates misleading representations and excessive premiums for goods and services, so that consumers can choose products independently and rationally.
ExplanationIt is the short name of the 不当景品類及び不当表示防止法 (Act against Unjustifiable Premiums and Misleading Representations), and the Consumer Affairs Agency is in charge of it. The main types of misleading representation are misrepresentation of quality and misrepresentation of terms, and representations the state designates as likely to mislead consumers are also banned. For premiums offered with a purchase or other transaction, there are caps on the maximum value of a giveaway and on the maximum and total value of prize draws.
AnalogyPicture a referee standing in front of the store shelf. It blows the whistle on exaggerated labels and lavish giveaways that warp a shopper's judgment.
Memory hookThe two words in the Japanese name, "premiums" and "representations", are the two pillars. Read them as rules on giveaways and rules on ads and labels.