This question's explanation and your answers so far.
企業の行為に関する記述 a～c のうち, コンプライアンスにおいて問題となるおそれのある行為だけを全て挙げたものはどれか。 a 新商品の名称を消費者に浸透させるために, 誰でも応募ができて, 商品名の一部を答えさせるだけの簡単なクイズを新聞や自社ホームページ, 雑誌などに広く掲載し, 応募者の中から抽選で現金10万円が当たるキャンペーンを実施した。 b 人気のある Web サイトを運営している企業が, 広告主から宣伝の依頼があった特定の商品を好意的に評価する記事を, 広告であることを表示することなく一般の記事として掲載した。 c フランスをイメージしてデザインしたバッグを国内で製造し, 原産国の国名は記載せず, パリの風景写真とフランス国旗だけを印刷したタグを添付して, 販売した。
The combination a, b. b is a problematic act, but a is an open prize promotion that is not conditional on purchase and is not subject to a cap on the prize amount, so it is not a problem. Moreover, c, which is also a problematic act, is missing.
It lists all of a, b, and c, but a is an open prize promotion with no cap on the prize amount, so even 100,000 yen in cash poses no problem under the Act; including a is therefore incorrect.
The combination a, c. c is a problematic act, but a is not a problem (an open prize promotion with no cap). In addition, b, the problematic act of stealth marketing, is missing.
正解 The correct answer is エ (b and c). In b, a company operating a popular website, at an advertiser’s request, published an article that favorably reviewed a specific product as an ordinary article without indicating that it was an advertisement; this is so-called stealth marketing. Disguising an advertisement as an ordinary article to mislead consumers is a misleading representation and is a problem under the Act against Unjustifiable Premiums and Misleading Representations. In c, a bag manufactured in Japan was sold without stating its country of origin, with a tag printed only with a scenic photo of Paris and the French flag, leading consumers to believe it was made in France; this is a “misleading representation concerning country of origin” and is a problem under the Act. On the other hand, a is an open prize promotion that anyone can enter and that is not conditional on purchasing a product. Open prize promotions are not subject to a cap on the prize amount, so winning 100,000 yen in cash poses no problem. Therefore, only b and c could pose a problem, and the answer is エ.