Learn in the textbookDiverse Marketing Methods and Promotion
DefinitionAdvertising (広告) is an activity in which an advertiser pays for space or time in media such as TV, newspapers and the web to make products and services known to many people.
ExplanationAdvertising is one of the tools that make up Promotion in the 4Ps, and it suits making a product known and leaving a good impression. A strategy in which the manufacturer appeals directly to end consumers so they want the product and come to the store is called a pull strategy (プル戦略), and advertising is its main tool.
AnalogyLike paying to rent a spot on a town bulletin board for a large notice, it tells many passersby at once.
Memory hookThe kanji of 広告 literally mean "tell widely."