問3
頻出度★★★
CSRに基づいた活動として, 最も適切なものはどれか。
平成21年度 秋期 ITパスポート試験 問3
ストラテジ系企業活動 › 経営・組織論
This question's explanation and your answers so far.
解説
問 3
- ア
正解 The correct answer is ア. CSR (Corporate Social Responsibility) is the idea that a company does not pursue only its own profit, but conducts business while fulfilling its responsibilities to a wide range of stakeholders such as the environment, society, the local community, and employees. In ア, reducing the amount of raw materials used means saving resources, and providing products that consume less electricity means cutting energy consumption and CO2 emissions during use; both are exactly activities in which a company fulfills its responsibility to society and the environment. Making resource-saving, power-saving products overlaps with Green IT and environmentally conscious design, and is a typical CSR activity that appears in exams. Therefore, from the viewpoint of responsibility to society, ア is the most appropriate.
Incorrectイ
Adding new features to differentiate from other companies is a differentiation strategy (product strategy) aimed at gaining an advantage over competitors, and its purpose is to expand the company's own sales and market share. It is not an activity that fulfills a responsibility to society or the environment, so it is not CSR.
Incorrectウ
The cell production method is a production method in which a small team assembles one product; it is a production management technique aimed at high-mix low-volume production and flexible response to demand fluctuations. Its purpose is to meet the diverse needs of the market, not to fulfill a social responsibility.
Incorrectエ
Acquiring another company (M&A) to obtain a product line the company did not have is a growth strategy or diversification strategy for expanding its business domain. The aim is to expand the company's scale and business scope, not to fulfill a responsibility to society or the environment.
ここがポイント
- CSR (Corporate Social Responsibility) = a company acts while fulfilling its responsibilities to society as a whole, such as environmental protection, resource saving, legal compliance, and respect for human rights, not merely pursuing profit. Providing resource-saving and power-saving products is a representative CSR activity.
- A differentiation strategy, the cell production method, and diversification through M&A are all management strategies or production techniques for strengthening competitiveness, and their purpose differs from CSR (responsibility to society). Distinguish the options by whether their purpose is the company's own competitive advantage or responsibility to society and the environment.
用語