問17
頻出度★★☆
インターネット上で構築された個人向けのオンライン書店や電子商店街に該当する電子商取引の形態はどれか。
平成24年度 秋期 ITパスポート試験 問17
ストラテジ系ビジネスインダストリ › e-ビジネス
This question's explanation and your answers so far.
解説
問 17
Incorrectア
BtoB is Business to Business, that is, electronic commerce between companies. Placing and receiving orders for parts and materials between companies, electronic procurement (e-procurement), and exchanging transaction data through EDI (Electronic Data Interchange) all fall into this category. The question explicitly says consumer-oriented, so the buyer is a consumer and this is not a transaction between companies, which makes this choice wrong.
- イ
正解 The correct answer is イ, BtoC. BtoC stands for Business to Consumer, a form of electronic commerce in which a business (Business) sells goods or services directly to individual consumers (Consumer). In the consumer-oriented online bookstores and online shopping malls built on the Internet that the question describes, the seller is the company operating the bookstore or the mall, and the buyer is an ordinary individual user, so the direction of the transaction is exactly from business to consumer. That is, it falls under BtoC. Typical examples of BtoC include online shopping sites, online shopping malls (mall-type sites where many stores open outlets), music and e-book distribution services, online banking, and online securities trading. If you remember that the name of a transaction form lists the party types in the order of the side that provides goods, services, or information (the starting point of the transaction) first and the side that receives them second, you will not get confused.
Incorrectウ
CtoB is Consumer to Business, a form in which an individual is the starting point of a transaction with a company (an individual provides goods or information to a company, or an individual states conditions and a company responds). Examples include reverse auctions where an individual states a desired price and a company responds, stock photo sites where individuals sell photographs they took to companies, and services that buy used items from individuals. An online bookstore is a form in which a company is the starting point and sells to individuals, so the direction of the transaction is reversed, which makes this choice wrong.
Incorrectエ
CtoC is Consumer to Consumer, a form in which individuals buy from and sell to each other. As with online auctions and flea market apps, the characteristic point is that the operating company only provides the venue for transactions (the platform), while both the actual seller and the actual buyer are individuals. The online bookstores and online shopping malls in the question are places where companies sell goods, so they are not transactions between individuals, which makes this choice wrong.
ここがポイント
- Forms of EC (electronic commerce) are classified by the types of the parties, in the order of the providing side (the starting point of the transaction) to the receiving side. B = Business (company), C = Consumer (individual consumer), G = Government. BtoB = transactions between companies; BtoC = online retailing from a company to individuals; CtoC = online auctions and flea market trading between individuals; CtoB = reverse auctions and sales of materials from individuals to companies; BtoG / GtoC = electronic procurement and electronic applications.
- The key to solving such questions is to identify who sells and who buys in the question text. Online shopping sites, online shopping malls, e-book distribution, and online banking that are aimed at individuals or at general consumers should all be remembered as representative examples of BtoC.
用語