問14
頻出度★★★
ブルーオーシャン戦略の説明として, 適切なものはどれか。
平成27年度 秋期 ITパスポート試験 問14
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 14
- ア
正解 The blue ocean strategy is a management strategy in which a company itself creates an untapped market that no one has yet entered (that is, a competition-free “blue ocean”) by offering value that has never existed before. Its essence is to break out of the “red ocean,” where rivals wage a war of attrition on the same battlefield, and to make competition itself meaningless. Choice ア, which says “Create a new market without competition by providing new value,” fits this definition exactly and is therefore the correct answer.
Incorrectイ
“Increasing sales opportunities by handling a wide range of products beyond the best-sellers” describes the long tail. It is the idea of selling many kinds of products thinly and widely and earning from the total, a different concept from the blue ocean strategy of creating a new market, so it is incorrect.
Incorrectウ
“Thoroughly pursuing differentiation from the products of the industry’s top company” describes a differentiation strategy. It is the idea of fighting competitors within an existing market (a red ocean) to gain an advantage, the opposite direction from the blue ocean strategy of creating a competition-free new market, so it is incorrect.
Incorrectエ
“Building an advantage over competitors by cutting costs” describes a cost leadership strategy. This too is a red-ocean-type strategy that competes with other companies on price and cost within an existing market, and it is not the blue ocean strategy of avoiding competition, so it is incorrect.
ここがポイント
- Blue ocean strategy = a strategy that creates a “competition-free, untapped market” by offering new value. Understand it in contrast with the red ocean (differentiation strategy, cost leadership strategy), which wages a war of attrition in existing markets.
- Distinguishing the confusing choices: the long tail (handling a wide range of non-best-selling products), the differentiation strategy (differentiating from the top company), and cost leadership (gaining an advantage by cutting costs) are all different concepts.
用語