問1
頻出度★★☆
新しいビジネスモデルや製品を開発する際に，仮説に基づいて実用に向けた最小限のサービスや製品を作り，短期に顧客価値の検証を繰り返すことによって，新規事業などを成功させる可能性を高める手法を示す用語はどれか。
令和5年度 ITパスポート試験 問1
This question's explanation and your answers so far.
解説
問 1
Incorrectア
Cannibalization is a term for the phenomenon in which a company's own new product or service competes with the company's existing products for sales, eating into each other's revenue. It is not a business development method and has nothing to do with the hypothesis-validation cycle, so it is wrong.
Incorrectイ
Business modeling refers to the work of systematically representing and analyzing a company's business flows and data relationships using diagrams and the like. It differs from what the question describes, namely building a minimal product and validating customer value over a short period, so it is wrong.
Incorrectウ
Digital transformation (DX) refers to efforts to transform products, services, business models, and organizations by leveraging digital technology, thereby establishing a competitive advantage. It is not a term for the specific method itself of short-term validation with a minimal product based on a hypothesis, so it is wrong.
- エ
正解 The correct answer is the term Lean Startup (choice エ). Lean Startup is a method that repeats a short cycle when developing a new business or a new product: first form a hypothesis, quickly build a minimum viable product or service (MVP) that is good enough for practical use, offer it to customers to validate its value, and feed what you learn into the next improvement. The phrases in the question, namely based on a hypothesis, build a minimal service or product for practical use, and repeatedly validate customer value over a short period, correspond directly to the definition of Lean Startup, so エ is the correct answer. It is an approach that cuts out waste, speeds up learning, and raises the success rate of a new business.
ここがポイント
- Lean Startup is a method that raises the success rate of a new business through the repeated cycle of hypothesis to minimum viable product (MVP) to short-term validation of customer value to learning.
- Distinguish the confusing terms: do not mix it up with cannibalization (a company's own products eating into each other's sales), business modeling (systematic representation of business operations), or DX (transformation through digital technology).
用語