Learn in the textbookBasic Principles of Design and Organizing Information
DefinitionThe principles of design (デザインの原則) are basic guidelines for arranging elements such as text and graphics so they are easy to read and the intended message reaches the reader.
ExplanationThe four best-known principles are proximity, alignment, repetition and contrast. None of them depends on an eye for beauty; they are layout rules that anyone can apply. They hold for any medium, from documents and web pages to posters.
AnalogyIt is like setting a table: serve each dish on its own plate, turn the plates the same way, use one matching set of tableware and give only the main course a large portion, and the whole table looks orderly.
Memory hookIn English the four are sometimes called CRAP, from the initials of Contrast, Repetition, Alignment and Proximity.