Learn in the textbookThe Information Systems Strategy Framework and the Classification of Information Systems
DefinitionSoE (System of Engagement) is a view of systems aimed at deepening ties with customers and users, with an emphasis on changing content and features quickly.
ExplanationSystems that deal directly with users, such as customer smartphone apps and membership websites, fall into this group. They need to update the information, screens, and features they offer in short cycles as customer reactions and the market change.
AnalogyIt is like a shop assistant who reads each customer's reaction, adjusts how they talk and show products on the spot, and aims to make people want to come back.
Memory hookEngagement as in engaging with people: the system that faces the customer.