Learn in the textbookE-Commerce Business Models and Strategic Concepts
DefinitionNo-store retailing (無店舗販売) is an umbrella term for selling methods that get goods to customers without using a store sales floor; online shopping for consumers is one of them.
ExplanationMail order, door-to-door sales, and vending machines all belong to this group, and mail-order customers can order from a catalog, by phone, or online. With no sales floor to run, the costs of opening and maintaining a shop are easier to keep down.
AnalogyInstead of waiting for customers to come to the shop, the goods go out to the customers.
Memory hook"No-store" means there is no sales floor for customers to walk into; the business may still have a warehouse or an office.