Learn in the textbookPractical Methods for Idea Generation and Validation
DefinitionPoV (Proof of Value, 価値実証) is verification that checks how much value a new idea or technology brings to users and the business.
ExplanationEven if you can build something that works, it will not become a business unless it pays off for users and the business. A PoV judges, for example, whether users would pay to use it and whether the benefits justify the costs. The results become input for deciding whether to keep investing.
AnalogyIt is like selling a small batch of a newly developed sweet in the shop to see whether people buy it once it has a price.
Memory hookThe V stands for Value.