Learn in the textbookManagement Philosophy and Purpose
DefinitionValue (バリュー) is the element that shows the values and standards of conduct employees share in order to achieve the mission and vision.
ExplanationIt is often stated in short phrases such as "start from the customer's voice" or "share failures instead of hiding them", and it serves as an anchor when everyday decisions are hard. Some companies also build it into their hiring and evaluation criteria.
AnalogyLike a football team's rules such as "keep running to the final whistle" and "never argue with the referee". In every match, they are the standard of behavior everyone follows.
Memory hookValue means worth. Once you decide what you place worth on, how to act when unsure follows from it.