問12
頻出度★★☆
A 社では企業理念に基づいてビジネス戦略を策定し実行するための手順を考えた。重要成功要因の抽出, ビジネス環境の分析, ビジネス戦略の立案, ビジョンの設定を図のように順序付けて行うとき, 図の④で行うものはどれか。
平成21年度 秋期 ITパスポート試験 問12
This question's explanation and your answers so far.
解説
問 12
- ア
正解 The correct answer is ア, Extracting critical success factors. The figure shows the order ①→②→③→④→formulating the action plan, and the flow starting from the corporate philosophy is: setting the vision (①) → analyzing the business environment (②) → formulating the business strategy (③) → extracting critical success factors (④) → formulating the action plan. Critical success factors (CSFs) are the elements that are especially important for achieving the strategy that has been formulated. In other words, only after the strategy is decided can you narrow down what the keys to making that strategy succeed are, and then build an action plan as the means to realize those keys. Since ④ comes immediately before formulating the action plan, it is the extraction of CSFs that bridges the strategy and the action plan.
Incorrectイ
Analyzing the business environment is ②. It is the stage of grasping internal and external conditions such as the company's own strengths and weaknesses, the market, and competitors, and it amounts to gathering the material needed to formulate a strategy. It is done right after the vision is set, so it does not come at ④, just before the action plan.
Incorrectウ
Formulating the business strategy is ③. It is the stage of building a concrete strategy based on the results of the environmental analysis. Only after the strategy is fixed here are the critical success factors, the keys to its success, extracted, so its correct position is ③, not ④.
Incorrectエ
Setting the vision is ①. Based on the corporate philosophy, it is the starting point that shows what the company wants to become in the future, and it is the premise for all later consideration. It belongs at the very beginning of the procedure; placing it at the final step ④ would mean proceeding without any criterion for the analysis and the strategy formulation, which makes no sense.
ここがポイント
- The standard procedure for strategy formulation is: setting the vision → analyzing the environment → formulating the strategy → extracting critical success factors (CSFs) → formulating the action plan. Memorize it as an order that descends from the more abstract to the more concrete.
- Critical success factors (CSFs) are the elements that have a decisive influence on achieving the strategy. They are extracted after the strategy is decided, and they are linked to KGIs and KPIs, the indicators that measure the degree of achievement, and to the action plan.
用語