問16
頻出度★★★
SWOT 分析で把握できるものはどれか。
平成21年度 秋期 ITパスポート試験 問16
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 16
- ア
正解 SWOT analysis is a method that organizes the situation surrounding a company into four categories: Strength, Weakness, Opportunity, and Threat. Strengths and weaknesses refer to the internal environment, such as the management resources and technical capabilities the company possesses, while opportunities and threats refer to the external environment, such as market trends, competitors, laws and regulations, and technological innovation. Therefore, what SWOT analysis lets you grasp is the current state of the management environment, that is, the internal and external environments taken together. The key point is that the results are material for formulating strategy (an organized view of the premises); SWOT analysis is not a method that outputs the strategy itself.
Incorrectイ
A business strategy is something that managers formulate by making decisions based on the management environment grasped through SWOT analysis; it is not something the analysis itself automatically reveals. SWOT is only a method for organizing the current situation as input to strategy formulation.
Incorrectウ
Business objectives are target levels the organization should reach, such as sales revenue or market share, and the organization sets them itself. They cannot be derived from a SWOT analysis that sorts the environment into four categories; they are decided on the basis of the management philosophy and management strategy.
Incorrectエ
A business domain is the definition of the company's own scope of activity, namely to whom, what, and how it provides its offerings, and it is a matter decided by management. SWOT analysis only makes the current state of the environment visible; it is not a method for deciding or grasping the business domain.
ここがポイント
- The four categories of SWOT analysis: strengths and weaknesses are the internal environment, opportunities and threats are the external environment. Together they capture the management environment.
- SWOT analysis is an analysis of the current situation (input for strategy formulation); it is not a method for deciding the strategy, objectives, or business domain themselves.
用語