問19
頻出度★★★
コアコンピタンス経営を説明したものはどれか。
平成21年度 春期 ITパスポート試験 問19
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 19
Incorrectア
“Acquiring the management resources of other companies that have already established their businesses” is a description of M&A (mergers and acquisitions). M&A is an external growth strategy in which a company buys another company to obtain technology, human resources, sales channels, market share, and so on without spending a long time. Because it takes management resources in from outside, it points in the opposite direction from core competence management, which concentrates resources on the unique strengths the company already has.
Incorrectイ
“Optimizing the combination of businesses so that a greater effect is obtained than when each business is operated independently” is a description of business portfolio management (such as PPM) and of diversification aimed at synergy effects. Its focus is on how multiple businesses are combined, not on concentrating resources on a core capability that other companies cannot imitate, so it is not a description of core competence management.
- ウ
正解 The correct answer is ウ. A core competence is a set of know-how, technologies, and skills unique to a company that other companies cannot imitate; it brings distinctive value to customers, can be applied to multiple markets and products, and is therefore the company's central strength. Core competence management is a management method in which a company identifies where its own strength lies and concentrates its limited management resources — people, goods, money, and information — on that core area, thereby establishing a competitive advantage that is hard to imitate. The statement in ウ, “Concentrating management resources on unique know-how, technologies, and the like that other companies cannot imitate, thereby establishing a competitive advantage”, expresses exactly this definition. There are two key points, namely “uniqueness that other companies cannot imitate” and “concentration of management resources on it”, and ウ is the only choice that has both. Note that outsourcing, which entrusts non-core operations to outside parties, is often asked together with this concept as a means of concentrating resources on the core competence.
Incorrectエ
“Referring to other companies' best practices (excellent examples) to fundamentally improve and reform the current business processes” is a description that combines benchmarking (comparison with excellent examples) and BPR (business process reengineering). The idea there is to learn from the superior methods of other companies, which is a different way of thinking from core competence management, where the company places its own strengths that others cannot imitate at the core.
ここがポイント
- Core competence = a company's own core capability or technology that other companies cannot imitate, which creates customer value and can be extended to multiple businesses. Core competence management is the method of concentrating management resources on that core to establish a competitive advantage (it tends to be asked together with outsourcing of non-core operations).
- For terminology questions on management strategy, attach the matching term to each choice and eliminate them one by one. Once you can map ア = M&A, イ = business portfolio management / synergy (diversification), ウ = core competence, エ = benchmarking / BPR, you can solve it reliably.
用語