問22
頻出度★★★
経営理念を説明したものはどれか。
平成21年度 春期 ITパスポート試験 問22
ストラテジ系企業活動 › 経営・組織論
This question's explanation and your answers so far.
解説
問 22
- ア
正解 A management philosophy is the fundamental way of thinking that forms the foundation on which a company carries out its business activities. It puts into words both the reason for existence and mission (what does our company exist for?) and the values (what do we treasure when we make judgments?). Choice ア states this definition just as it is, so it is the correct answer. A management philosophy sits above management strategy and management plans, and it works as the standard you return to both when drawing a vision and when choosing a strategy. It is sometimes also called a corporate philosophy, a company motto, or a mission. Its content is abstract and hardly changes over a long period, which is how it differs from plans that come with concrete figures and deadlines.
Incorrectイ
This describes management resources. They are classified into four kinds — people, goods, money, and information — and refer to the capital of management itself that is invested and used in order to build competitive advantage. A management philosophy is a way of thinking, which is a different concept from the resources that are put to use.
Incorrectウ
This describes a management plan. It refers to a decision-making plan formulated separately for the long, medium, and short term in order to give concrete form to the vision (the desired future state). It is a means and a path for realizing the management philosophy, not the philosophy itself.
Incorrectエ
This describes corporate culture (company atmosphere, organizational climate). It refers to the atmosphere and patterns of behavior unique to that company, which form naturally and take root over many years of corporate activity. A management philosophy is a fundamental way of thinking that is stated explicitly, whereas corporate culture is an implicit character that has settled in as a result, so the two are distinguished from each other.
ここがポイント
- A management philosophy = the fundamental way of thinking that shows a company's reason for existence (why it exists) and its values. If you organize them as a hierarchy from top to bottom — philosophy (why) to vision (what we want to become) to management strategy (how we compete) to management plan (what to do and when) — you can avoid mixing up the choices.
- Distinguish the definitions of confusing management terms. Management resources = people, goods, money, and information; a management plan = a decision-making plan formulated for the long, medium, and short term; corporate culture (company atmosphere) = the unique atmosphere that has taken root through many years of activity. None of them is the same thing as a management philosophy.
用語