問22
頻出度★★★
CSR の説明として, 最も適切なものはどれか。
平成22年度 秋期 ITパスポート試験 問22
ストラテジ系企業活動 › 経営・組織論
This question's explanation and your answers so far.
解説
問 22
Incorrectア
This describes benchmarking. It is a method of analyzing the management practices and business processes of other companies (especially the best companies in the industry), measuring the gap with one’s own company, adopting their strong points, and thereby improving operations. It is a technique of comparing and learning for the sake of improvement, and it does not discuss responsibility toward society, so it is not CSR.
- イ
正解 The correct answer is イ. CSR stands for Corporate Social Responsibility. The idea is that a company is not merely an entity that makes a profit and grows economically; it also bears a responsibility to respond to demands from society, such as protecting the environment, complying with laws and regulations, giving consideration to human rights and working conditions, and contributing to the local community. Choice イ points to aspects beyond the pursuit of profit with “not just pursuing economic growth,” shows what the responsibility is directed at with “fulfilling responsibilities toward demands from the environment and society,” and further states the result with “leads to enhanced corporate value.” That is exactly the definition of CSR itself. The key point to grasp is that CSR is not mere charity or a cost, but is positioned as a management concept that raises corporate value over the long term through social reputation and trust. In addition, the technique of selecting and investing in companies that are active in CSR is called Socially Responsible Investment (SRI), and it is worth memorizing the two together.
Incorrectウ
This describes corporate governance. It refers to a mechanism by which shareholders and others monitor and check the exercise of power by managers so that the company is run soundly and fairly. It is a system on the side that supervises managers, so its viewpoint differs from CSR, in which the company fulfills its responsibility toward society. The two are closely related in that both concern sound management and are easy to confuse, so take care.
Incorrectエ
This describes core competence. It refers to a company’s own unique technologies, skills, and the like that other companies cannot imitate—the core capability that is the source of its competitive advantage. It is a term expressing a strength in competitive strategy and has nothing to do with responsibility toward the environment or society, so it is not CSR.
ここがポイント
- CSR (Corporate Social Responsibility) = the idea that a company bears not only economic growth (the pursuit of profit) but also a responsibility to respond to demands from the environment and society, and that fulfilling it leads to enhanced corporate value. A related term is Socially Responsible Investment (SRI), which invests in companies that are active in CSR.
- Tell confusing management terms apart by “what the concept is for”: CSR = responsibility toward society; corporate governance = monitoring and checking managers; benchmarking = improving operations through comparison with other companies; core competence = the company’s own core capability that is hard to imitate.
用語