問4
頻出度★★★
A 商店街では, インターネット上にサイトを作り, 商店街のプロモーションを行うことにした。サイトに組み込むことによって, 顧客とのコミュニケーションの向上が期待できるものはどれか。
平成24年度 秋期 ITパスポート試験 問4
ストラテジ系システム戦略 › 業務プロセス
This question's explanation and your answers so far.
解説
問 4
Incorrectア
SCM (Supply Chain Management) is a management method in which information covering the whole flow from procurement of materials through production, inventory, logistics, and sales is shared among companies so that the chain as a whole is optimized. It makes cooperation with business partners and with a company's own departments more efficient; it is not a feature to be built into a shopping district website in order to interact with ordinary customers.
- イ
正解 The correct answer is イ, SNS (Social Networking Service). An SNS is an Internet service whose purpose is to let users publish profiles and information and connect with one another through posts, comments, messages, and so on. If SNS features (an embedded official-account timeline, a comment field, share buttons, and the like) are built into the shopping district's promotion website, the site is no longer limited to one-way announcements from the shops; two-way exchanges arise in which customers write impressions or questions, the shops reply to them, and customers then spread the information to their friends. This two-way nature and the spread by word of mouth are exactly what leads directly to the improvement in communication with customers that the question asks about. The other three are all technologies for managing business operations, manipulating data, or securing communications, and none of them is a mechanism that creates dialogue with customers itself.
Incorrectウ
SQL is a query language for manipulating relational databases. It is indeed the technology used behind the scenes of a website when data such as product information is searched or updated, but it is no more than a means of putting data in and taking it out; it is not a mechanism that creates exchanges between customers and shops.
Incorrectエ
SSL is a protocol that encrypts communication between a web browser and a server and prevents eavesdropping and tampering. If it is built in, personal information and order details can be exchanged safely, but what improves is the security of the communication; the amount of communication or its two-way nature does not increase.
ここがポイント
- SNS = a service that supports connections among users and two-way exchanges. When a company or a shop builds an official account or a comment feature into its website, dialogue with customers and the spread of information by word of mouth can be expected, and this becomes the means of improving communication.
- Tell similar-looking abbreviations apart by their roles: SCM is a management method for the supply chain (from procurement to sales), SQL is a database manipulation language, and SSL is a protocol that raises security by encrypting communication. The key to answering correctly is to judge which of these the question is asking for — business management, data manipulation, securing safety, or interaction with customers.
用語