商品の販売数が500個のときの営業利益は表のとおりである。販売単価を10%値下げしたとき,損益分岐点の売上高は何円か。ここで,商品1個当たりの変動費及び販売数は,販売単価の値下げの前後で変わらないものとする。 単位 円
| 売上高 | 900,000 |
| 費用 | |
| 変動費 | 324,000 |
| 固定費 | 300,000 |
| 営業利益 | 276,000 |
This question's explanation and your answers so far.
商品の販売数が500個のときの営業利益は表のとおりである。販売単価を10%値下げしたとき,損益分岐点の売上高は何円か。ここで,商品1個当たりの変動費及び販売数は,販売単価の値下げの前後で変わらないものとする。 単位 円
| 売上高 | 900,000 |
| 費用 | |
| 変動費 | 324,000 |
| 固定費 | 300,000 |
| 営業利益 | 276,000 |
468,750 yen is the value calculated with the contribution margin ratio before the price cut. Before the price cut, the variable cost ratio = 324,000 ÷ 900,000 = 0.36 and the contribution margin ratio = 0.64, so 300,000 ÷ 0.64 = 468,750 yen. This does not reflect the effect of the price reduction, so it is not the break-even point sales for the case the question asks about, namely when the unit selling price is reduced by 10%.
486,000 yen is the amount of the contribution margin, obtained by multiplying the sales after the price cut, 900,000 × 0.9 = 810,000 yen, by the contribution margin ratio of 0.6; it is not the break-even point sales. This confuses the formula for the contribution margin with the break-even point, which must be obtained by dividing the fixed cost by the contribution margin ratio.
正解 The correct answer is ウ, 500,000. Break-even point sales is the sales amount at which the contribution margin (sales − variable cost) is exactly equal to the fixed cost, and it is obtained as fixed cost ÷ contribution margin ratio. First, break the amounts in the table down to a per-unit basis. Sales are 900,000 yen for a sales volume of 500 units, so the unit selling price is 900,000 ÷ 500 = 1,800 yen; the variable cost is 324,000 yen, so the variable cost per unit is 324,000 ÷ 500 = 648 yen. If only the unit selling price is now reduced by 10%, the price becomes 1,800 × 0.9 = 1,620 yen, while the variable cost per unit stays at 648 yen according to the given condition. Therefore the variable cost ratio after the reduction is 648 ÷ 1,620 = 0.4, and the contribution margin ratio is 1 − 0.4 = 0.6 (the contribution margin per unit is 1,620 − 648 = 972 yen). The fixed cost of 300,000 yen is incurred regardless of sales, so the break-even point sales = 300,000 ÷ 0.6 = 500,000 yen. It is worth remembering this relationship: when a price cut lowers the unit price, the variable cost ratio rises (0.36 → 0.4) and the contribution margin ratio falls (0.64 → 0.6), so the break-even point sales become higher than before the price cut.
576,000 yen is the contribution margin before the price cut itself, 900,000 − 324,000 = 576,000 yen, that is, merely the sales in the table minus the variable cost. It does not carry out the break-even point calculation of dividing the fixed cost of 300,000 yen by the contribution margin ratio, and it does not reflect the price reduction either.