問9
頻出度★★★
PPMの適用事例として, 適切なものはどれか。
平成26年度 春期 ITパスポート試験 問9
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 9
Incorrectア
“Concentrate management resources on core operations by outsourcing part of the business to external parties” describes outsourcing. It is a means of concentrating on the core operations that form the company's strengths, and is a different concept from PPM, which classifies businesses along two axes and judges resource allocation from that.
- イ
正解 The correct answer is イ. PPM (Product Portfolio Management) is a management analysis method in which a company that holds multiple businesses or products places each of them on a matrix with two axes, market growth rate and relative market share, and classifies them into four quadrants: Star, Cash Cow, Question Mark, and Dog. The aim is to make visible what strategic position each business occupies within the company as a whole, and thereby to judge which businesses limited management resources such as funds and people should be put into, and which businesses they should be withdrawn from. For example, it is used for resource-allocation decisions such as investing the funds earned from a Cash Cow into a Question Mark so as to grow it into a Star. Choice イ, “Clarify the strategic positioning of each business and consider the optimal allocation of management resources”, states exactly this purpose, so it is an appropriate application example.
Incorrectウ
“Fundamentally review the flow and methods of work, and transform them into the most desirable form of operations” describes BPR (Business Process Reengineering). It is an effort to radically redesign the business processes themselves, and its target differs from that of PPM, which is a method for evaluating a business portfolio.
Incorrectエ
“Prepare so that the business can continue even when a large-scale disaster or similar event occurs” describes BCP (Business Continuity Plan) / BCM (Business Continuity Management). It deals with risk response in an emergency, and its purpose differs from that of PPM, which optimizes the allocation of management resources in normal times.
ここがポイント
- PPM uses a two-axis matrix of market growth rate x relative market share to classify businesses and products into Star / Cash Cow / Question Mark / Dog, and to judge the optimal allocation of management resources.
- Distinguishing easily confused management methods: outsourcing = entrusting operations to external parties in order to concentrate on core operations; BPR = radical redesign of business processes; BCP = preparation for continuing the business at a time of disaster. Remember them apart by asking what purpose each method serves.
用語