問27
頻出度★★☆
企業の経営を，財務的な業績からだけでなく顧客，業務プロセス，学習と成長といった側面から分析評価し，戦略の策定に結び付けようとする手法はどれか。
平成27年度 秋期 ITパスポート試験 問27
This question's explanation and your answers so far.
解説
問 27
- ア
正解 ア = BSC (Balanced Scorecard) is correct. BSC is a management method that analyzes and evaluates a company in a balanced way from four perspectives — “finance”“customer”“internal business process”“learning and growth” — setting goals and indicators for each and linking them to the formulation and execution of strategy. The statement in the question, “not only from financial performance but also from the perspectives of customers, business processes, and learning and growth”, lists exactly these four perspectives and matches the definition of BSC completely. The key point is achieving balance by not overweighting financial indicators and adding non-financial perspectives as well.
Incorrectイ
CSF (Critical Success Factor) is the idea of identifying the factors that are decisively important for achieving a goal; it narrows down to a small number of key factors. It is not a method that evaluates management from multiple angles using four perspectives, so it is incorrect.
Incorrectウ
PPM (Product Portfolio Management) classifies products and businesses into “stars”“cash cows”“question marks”“dogs” along two axes — market growth rate and market share — and examines the allocation of management resources. This is different from evaluation using the four perspectives of finance, customers, business processes, and learning and growth, so it is incorrect.
Incorrectエ
SWOT analysis is a method that identifies a company's strengths (Strengths) and weaknesses (Weaknesses) together with the opportunities (Opportunities) and threats (Threats) in the external environment, and uses them for strategy planning. It is an analysis of the internal and external environment, not a balanced evaluation from the four perspectives of finance, customers, business processes, and learning and growth, so it is incorrect.
ここがポイント
- BSC (Balanced Scorecard) evaluates management from the four perspectives of “finance”“customers”“internal business process”“learning and growth” and links it to strategy. Its aim is to avoid overweighting financial indicators and to achieve balance.
- Distinguishing from similar strategy/analysis tools: CSF = identifying critical success factors, PPM = classifying businesses by market growth rate × market share, SWOT = environmental analysis of strengths/weaknesses/opportunities/threats.
用語