問15
頻出度★★★
複数人が集まり, お互いの意見を批判せず, 質より量を重視して自由に意見を出し合うことによって, アイディアを創出していく技法はどれか。
平成28年度 秋期 ITパスポート試験 問15
ストラテジ系企業活動 › 業務分析・データ利活用
This question's explanation and your answers so far.
解説
問 15
- ア
正解 The correct answer is ア, “Brainstorming”. The points stated in the question — “multiple people gather”, “do not criticize each other's opinions”, “emphasize quantity over quality”, and “freely exchange opinions to generate ideas” — are all exactly the four rules of brainstorming (no criticism, free-wheeling, quantity over quality, combination and improvement), matching the question perfectly. Brainstorming is a representative ideation technique for freely producing ideas as a group and generating many ideas in a short time.
Incorrectイ
Benchmarking is a management method that compares and analyzes a company's own products, operations, and processes against other companies' excellent examples (best practices) to identify improvement goals and methods. It is an improvement technique that learns from existing superior cases, not an ideation technique in which a group freely exchanges ideas, so it is wrong.
Incorrectウ
Role-playing is a simulation-based education and training technique in which participants act out roles in situations close to reality, thereby improving their responsiveness and understanding. Its purpose is learning through acting out roles, not a technique for generating ideas by exchanging opinions, so it is wrong.
Incorrectエ
Work design is a method that first defines the ideal functions and objectives, then works backward from them to design the operations or systems. It is a design technique that conceives from the ideal without being bound by the current situation, differing from an ideation technique in which multiple people freely exchange opinions without criticism, so it is wrong.
ここがポイント
- The four rules of brainstorming = “no criticism”, “free-wheeling”, “quantity over quality”, and “combination and improvement (building on others' ideas)”. Identify it by matching these to the keywords in the question.
- Distinguish an ideation technique (idea generation) from an improvement method (benchmarking), a training technique (role-playing), and a design method (work design) by their purposes.
用語