問30
頻出度★★★
自動車メーカA社では, 近い将来の戦略を検討するため自社の強みと弱み, そして, 外部環境の機会と脅威を整理した。この結果を基に, 強みを活用して脅威を克服する対策案として, 適切なものはどれか。
| 強み | 弱み | |
|---|---|---|
| 内部環境 | ・強力なブランドイメージ<br>・多方面にわたる研究開発の蓄積 | ・熟練工の大量定年退職 |
| 機会 | 脅威 | |
| 外部環境 | ・金利低下による金融緩和 | ・石油価格の高騰<br>・環境保護意識の浸透 |
平成28年度 春期 ITパスポート試験 問30
ストラテジ系経営戦略マネジメント › 経営戦略手法
This question's explanation and your answers so far.
解説
問 30
Incorrectア
“Extending the retirement age of skilled workers or rehiring them” addresses the weakness (W) “large-scale retirement of skilled workers”; it neither uses a strength nor overcomes a threat, so it is not a strength × threat ST strategy.
Incorrectイ
“Procuring funds at low interest rates and stockpiling large quantities of oil” uses the opportunity (O) “monetary easing due to lower interest rates” to prepare for the threat (T) “surging oil prices”. What it leverages is an opportunity, not a strength, so it does not meet the question's requirement of “using a strength”.
- ウ
正解 This question asks about the ST strategy in SWOT analysis, namely “using a strength (S) to overcome a threat (T)”. One of the strengths is “accumulated R&D across many fields”, and the threats are “surging oil prices” and “the spread of environmental protection awareness”. Electric vehicles do not use gasoline, so they are less affected by surging oil prices, and they emit no exhaust while running, which also fits the spread of environmental protection awareness. By using the accumulated R&D capability (a strength) to develop and commercialize electric vehicles, both threats can be overcome at the same time. Therefore, ウ is appropriate as an ST strategy.
Incorrectエ
“Leveraging the brand image to strengthen sales capabilities” does use a strength (S), but it does not address the threats to be overcome and remains merely an aggressive use of a strength (opportunity-seeking type); it cannot be called an ST strategy that overcomes a threat.
ここがポイント
- SWOT analysis: organize the internal-environment strengths (S) and weaknesses (W) and the external-environment opportunities (O) and threats (T), then derive strategies through cross analysis. This question's “using a strength to overcome a threat” is the strength × threat ST strategy.
- The key is to distinguish which element (S/W/O/T) each option uses and which element it addresses. Choose the combination that both uses a strength and overcomes a threat.
用語